Auchentoshan Mix Different

“Mix different” is a philosophy of a whisky distillery based in the heart of scottish industrial center – city of Glasgow. The brand adheres to its philosophy both in the production of whisky and in its communication strategy.

As part of the 2017 advertising campaign Auchentoshan produced two collaborations with young Russian independent brands and opinion leaders.

Vatnik
Together with the brand of clothing Volchok and artist Max Acidbask we reworked the canonical Russian item of outerwear. Padded jacket in common people called “vatnik” received a modern silhouette and embroidery with brand identity from a contemporary Moscow artist. The jacket was released in a limited edition of 10 pieces.

Pins
Another collaboration is the classic of the genre – metal pins created together with a contemporary painter Sergei Bondarev and metal workshop Pinhead. Both are from northern capital – Saint Petersburg. Packaging for the pins was developed and produced by the letterpress studio Hardcore Studio.

[Creative producer, 2017]