Project
The task of the agency was to organize a cultural event at the intersection of the international football culture and childhood underground subculture memories.

For one evening street area of the former factory turned into a neighborhood from the nineties. VO DVORE you could do street entertainment from the 90s, as well as plunge into the football culture. Guests could play in a football box, join a game of dominoes and cards. On the territory of the neoghborhood there were parked some the most real "Kopeikas" vehicles, equipped with game consoles with the game fifa.

At the garage there were merchandise showcasing national teams uniforms, new PUMA Russian Streetwear Pack sneakers and collectible artifacts autographed by famous football players. Especially for the event PUMA created an unofficial collaboration with the local streetwear brand Moscow Offender.

A real courtyard concert took place on the stage, stylized as a grandmother's balcony. That rare case when rappers and rockers were on the same stage. DJ Digidon, Moscow rockers from the Kazuskoma group, tandems DJ Kreem and Kovshbits, Folkpro and Lapti.

The backyard part remaines in memory thanks to the "Old Tiger" tattoo, which prepared a series of sketches for tattoos right at the event. Oldboy barbers helped to complement the new look - that evening they cut classic haircuts from the 90s box and semi-box for everyone.

[Creative team lead, creative producer, 2018]
I created this project on a turn-key basis from developing an idea to building the object on the location:
- adaptation of a global idea to the offline project
- creative leadership ща the project
- development of design and decor project
- development and implementation of activation zones