Project
In freelance cooperation with the event agency Stereotactic I worked as creative team lead in a projetct for Finlandia Vodka brand. The main task was to integrate the brand into the electronic music festival, which took place in the art park Nikola-Lenivets.

As part of the integration, together with the team, I developed the concept and offline components of the brand's presence on the site. Finlandia's brand territory was a magical nook in the forest that took guests to the world of northern nature.

On the site we produced:
- branded bar with northern plants decor, cold atmospheric lighting, mystical smoke and special drinks;
- an art object that combined hypnotic musical accompaniment and lighting design, presented in the form of a giant luminous sphere;
- performance of modern plastic dance practice.

[Creative team lead, producer, 2018]
I created this project on a turn-key basis from developing an idea to building the object on the location:
- idea
- design and decoration
- branding
- 3D-modeling
- lightplot
- cost estimate
- project documentation
- building production