HYUNDAI x Alfa Future People 2019
Integration of a car brand into the largest Russian electronic music festival.
Alfa Future People is an international festival of contemporary music and technology that has been taking place for many years at a secret airfield on the banks of the Volga. AFP is more than 100 DJs, 7 stages, including the largest stage in the country, an area of 50 hectares, a record sound power and a unique light show.
Project
In the year 2019 in freelance cooperation with the event agency Stereotactic I worked as creative producer for Hyundai vehicle brand. The main task was to integrate the brand to the largest Russian festival of electronic music.
Hyundai presented its own “Future lounge” area for the festival with a perfect view of the AFP main stage. This area houses a spacious bar, as well as an interactive exposition of three brand crossovers - Hyundai Creta, Tucson and Santa Fe. The spacious veranda has become part of the dance floor for the most important and lucky guests of the festival.
[Creative producer, 2018]
Participation in the project within the event agency Stereotactic team.
- idea and concept
- offline art direction
- design and decoration
- branding
- 3D-modeling
- lightplot
