Project
In the year 2019 in freelance cooperation with the event agency Stereotactic I worked as creative producer for Genesis vehicle brand. The main task was to set a presentation event of a new premium class car.

The agency's decision was to integrate the Genesis G90 into a theatrical production at the Stanislavsky Electrotheatre. The concept of a one-man show with the symbolic name "The Way" was created by the team together with theater workers, and the brand became part of the performance.

The theatrical production in the storytelling format became the format that solved the project's objectives: to establish a close connection between the brand and its audience, emphasize the premium status of the car and make the presentation of the novelty memorable.

In addition to the theatrical performance, the event included a demonstration and introduction to the car, live musicians and a light show, interactive installations, bars with special drinks, chill zones and much more.

[Creative producer, 2019]
Participation in the project within the event agency Stereotactic team.
- idea and concept
- offline art direction
- design and decoration
- branding