CEREMONY
Crystal Expression
Ceremony is a brand of exclusive smoking accessories made of crystal. The name Ceremony directly reflects the meaning of this word: a ceremony as a kind of symbolic action, a special pastime, an esoteric journey.
Ceremony's philosophy is not about smoking weed, but about a special moment. The moment in which you are and everything around is the reflection of you.
For the ceremony to take place, it must be properly conducted. In the right place, in the right state of mind and of course with the right artifacts.
Project
In the year 2020 a client approached us to develop a concept and guidelines for a brand of marijuana smoking accessories. During our market analysis we identified three categories: tech bongs, stock bongs, and lifestyle bongs. The lifestyle category became the most suitable for the idea of producing bongs and smoking accessories of crystal.
We also developed the design of the first series of products. The main visual theme was the natural structure of crystals.
Visit https://www.specialceremony.com/ to find out more about Ceremony, crystal accessries for smoking weed and our work.
[Creative, copywriter, designer, 3D product designer, 2020]
I created this project with my colleague Sergey Mardoyan on a turn-key basis from developing an idea andd concept to creating brand presentations with guide lines and the fierst series of products:
- idea and concept
- copywrite
- brand-presentation (about brand)
- brandbook (guidelines)
- 3D-modeling and product design
