CASSUM
Empty Without You
Cassum is a Spanish brand of clothing beyond seasons, time and fashion trends.
“This is what you love, what you are very comfortable in and it comes to mind to wear in any situation”
The name Cassum means "emptiness" and symbolizes the incompleteness of a thing until a person acquires it and puts it on. Only after that, the wardrobe item comes to life and reveals itself in a whole story.
Project
In the year 2021 a client approached us to develop a concept and guidelines for a brand of clothing brand. Cassum is a small and very personal brand. All items are produced in a limited edition and do not have reissues in their original form. Cassum's capsule collections are inspired by detailed period clothing and minimalistic contemporary architecture.
The nature of the brand emphasizes the duality of the nature of things. A combination of contradictory on the one hand and balancing concepts on the other. Rough and delicate materials, black and white, crisp geometric silhouettes with subtle airy details.
[Creative, copywriter, designer, 3D product designer, 2020]
I created this project with my colleague Sergey Mardoyan on a turn-key basis from developing an idea and concept to creating brand presentations with guide lines:
- idea and concept
- copywrite
- brand-presentation (about brand)
- brandbook (guidelines)
