TBRG Open Fest 2017
TBRG Open Fest is the culmination of TBRG OPEN months activity, a global platform that brings together talented people from all over the world, supports concerts of young performers and initiates unusual collaborations that reflect the spirit of the times. New names of the Russian independent scene, the live premiere of the collaboration from Major Lazer and Scryptonite, the current mix of musical trends and the dialogue of world cultures – all this is TBRG Open Fest.
Project
The task of the agency was to organize a cultural event that completes a large brand platform. On the territory of the former factory with a total area of almost 10,000 square meters was launched a large-scale festival with three music stages, many thematic activation zones and world-famous artists. Among them were the headliners Major Lazer, Tommy Cash, Scryptonite, Mount Kimby and many others.
[Creative producer, 2017]
I worked on this project as part of the event agency team:
- adaptation of a global idea to an offline project
- creative project leadership
- development of design and decor of the project
- development and implementation of activation zones
- creative lead video content
